I developed the Indoor Outdoor Cosmetics website in Shopify and Custom Liquid for a Milan-based e-commerce project with a global market outlook. The brand focuses on functional skincare for people in motion: indoor routines, outdoor exposure, UV, wind, cold, sweat, friction and recovery. The website, designed by Sam Sala Studio, needed to bring together a minimal identity, editorial storytelling and direct commerce: essential product pages, lab sections, content around performance and skin longevity, and a Shopify structure ready to manage products, articles and brand growth without losing precision.